The term “ladies who lunch” was coined in the early 1960s by the magazine Women’s Wear Daily based on a trend within wealthy middle-aged women at that time. The moniker was reserved for those women who devoted their afternoons to restaurant outings within their social circle, spending hours in mindless conversation, usually over a cocktail…or several. Truman Capote lost all his wealthy, socialite best friends, whom he affectionately called his “Swans,” when he published the story “La Côte Basque 1965” revealing their gossip and stories in the fictitious ladies-who-lunch story.